Logotype

Built on the original timeless logo. Dynamic, generative identity to highlight diversity of New York City.

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Logotype

Built on top of the original timeless logo. Dynamic, generative identity to highlight diversity of New York City.
Gradient meant to be dynamic on a mediums that support animation. Gradient will slowly morph into different color and shapes variations.

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All MTA logos

Master MTA logo and division logos.

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Logo
New York City Subway

Evolving on the iconic work of Milton Glazier. Undoubtedly NYC.

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Logo
New York City Bus

Evolving on the iconic work of Milton Glazier. Undoubtedly NYC.

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Logo
New York City Ferry

Evolving on the iconic work of Milton Glazier. Undoubtedly NYC.

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Color Palette

Vibrant, yet timeless.

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Color tints

Vibrant, yet timeless.

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Typography
Primary typeface

Primary typeface for use only in logomarks, headers and navigational pieces.

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Typography
Secondary typeface

Secondary typeface for instances where less visual emphasis is needed.

Route signs

Subway route signs.

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Patterns

Geometric patterns inspired by NYC architecture.

Patterns

Geometric patterns inspired by NYC architecture.

Patterns

Geometric patterns inspired by NYC architecture.

Patterns

Geometric patterns inspired by NYC architecture.

Patterns

Geometric patterns inspired by NYC architecture.

Patterns

Geometric patterns inspired by NYC architecture.

Physical objects

Poster

Physical objects

Poster

Physical objects

Poster

Physical objects

Book

Physical objects

Book

Physical objects

Book

Physical objects

Book