Jane.LA
Creative Direction
Art Direction
Digital Design
Website Production
2020
Project details
Jane.LA is a full service agency delivering impactful brand strategy for women’s lifestyle brands with a focus on ecommerce who want to grow revenue in an era where digital is king.
Agency has a unique ability to bring women’s lifestyle brand stories to life, and leverage the marketing mix to create connection and affinity with target audiences.
Project goal
Goal was to help imagine brand experience for Jane.LA re-brand and relaunch. Chosen creative direction was energetic and upbeat aesthetic that would highlight their ability to elevate women's lifestyle brands.
Target audience
A women’s lifestyle brands at $50M - $100M annual revenue with consumer-facing products and services, and an emphasis on e-commerce.
Fully responsive design
Design was as a mobile first and then scaled up to fit bigger screens, resulting in fully responsive user experience.
